chatty style- speaking to the reader in a friendly way
contrasts- demonstrating different viewpoints
personal/ collective pronouns- using words like 'we' and 'us'
shock tactics- making readers surprised or horrified
humour- light-hearted expression of a viewpoint
annectdotes- little stories to illustrate a point
figures of speech- similies and metaphors
imagery- thought-provoking language that creates an image in the reader's mind
empathy- appeal to the reader's better judgement
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