Intangible i.e. you cannot touch them
Goodwill is when one business buys the reputation, and sometimes customer base, of another established and well recognised business
Patents when a business pays to protect a unique feature of a product or process to stop it being copied by a third party without permission
Trademarks when a business pays to protect a unique characteristic of the business that distinguishes it from competitors.
Examples of trademarks include trademark name, logo, strapline, colour, shape
Brand name when a business buys the right to sell a particular brand of product. A brand is a recognised name that creates a certain expectation in mind of the consumer.
Comments
No comments have yet been made