Sociology 2.0 / 5 based on 1 rating ? SociologyMass MediaASWJEC Created by: LoisCreated on: 27-03-13 12:54 The old media Analogue or print based Little consumer choice The production of media content is restricted to media professionsls. Media communicate uniform messages in a one-way process to very large audiences. 1 of 2 The new media Digital screen based. Greater choice and differentiation. The production of media content is dispersed. Interactive. 2 of 2
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