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  • Created by: Lois
  • Created on: 27-03-13 12:54

The old media

  • Analogue or print based
  • Little consumer choice
  • The production of media content is restricted to media professionsls.
  • Media communicate uniform messages in a one-way process to very large audiences.
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The new media

  • Digital screen based.
  • Greater choice and differentiation.
  • The production of media content is dispersed.
  • Interactive.
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