After seeing the film, the children were left to play with the dolls themselves.
Group 1 – imitated the aggressive behaviours they had seen being rewarded
Group 2- who had observed the model being punished, were the least likely to imitate the aggressive behaviour
Group 3 – the control group, also imitated the model, though less so than group 1
This applies to crime because if an individual observes a model (e.g. a peer) getting rewarded for their criminality, the theory predicts that the behaviour is more likely to be imitated. This could happen if family members are criminal and go unpunished or if friends do criminal activities and are praised by others, are rewarded in the form of attention or go unpunished by family because 'that's just what they do'.
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