Social Influence
- Created by: elliecastleton
- Created on: 18-03-20 09:22
Types and Explanations (CONFORMITY)
KELMAN 1958
internalisation-deep, public and private change
identification- part of a group, publicly chnage, may not privately agree
compliance- going along with others, superficial- behaviour stops when pressure stops
DEUTSCH AND GERARD 1955- two process theory
informational social influence- we agree as we believe majority is correct-> internalisation
normative social influence- want to be liked/ accepted-> compliance
AO3
support for ISI- LUCAS ET AL- answers to maths problems, conformity greater on more difficult q.
indiv. differences in NSI- some people less/ more concerned about being liked- nAffiliators-> McGHEE AND TEEVAN- students high in need of affiliation conform
Asch 1951 (CONFORMITY)
unambiguous 'line comparison' task, 123 US males, naive participant in groups of 6-8 confederates. 18 trials, 12 'critical' confed. gave wrong answer
naive participant conformed 36.8% of the time. 25% didn't conform- 75% at least once- NSI
Variations; group size (groups of 3, 31.8%, plataeued after 4) unanimity (introduced dissenter, conformity reduced) task difficulty (more ambiguous, conformity increased->ISI)
AO3
Child of its time- PERRIN AND SPENCER 1980> engineers in UK, only one conformed /396 trials- more confident? 50s more conformist time in US? Asch effect not consistent
artificial- demand characteristics, no need to conform task was unambiguous, did not represent everyday groups (FISKE 2014)- generalisability
limited application- MEN, women more conformist (NETO 1995). US= individualist culture, studies done in collectivist cultures (China) conformity higher, oriented to group needs (BOND AND SMITH 1996)
Ethics- deception
Zimbardo's SPE 1971 (CONFORMITY TO SOCIAL ROLES)
advertised for students to voluneer, paid $15 a day, selcted those who were emotionally stable (24 men). Randomly assigned prisoner/ guard. To heighten realism, prisoners arrested at homes, stripped and issued uniform/ number.
Guards became a threat to prisoners, study stopped after 6 days, instead of 14. Prisoners rebelled, before becoming subdues, depressed, anxious. One released on day 1- psychological disturbance
AO3
Control over variables- selction of stable participants, randomly assigned roles- rules out differences- INTERNAL VALIDITY
Lack of realism- BANUAZIZI AND MOHAVEDI 1975- playacting, based on stereotypes. Zimbardo said however that it was very real, data showed that 90% convos about prison life
Dispositional influence- FROMM 1973- exaggeratng power of situation to influence behaviour, and minimising personality/ dispositional factors- only 1/3 guards brutal. Conclusiuon is over stated
ETHICS! psychological harm, right to withdram, deception, Zimbardos dual role as superintendent
Milgram 1963 (OBEDIENCE)
40 male participants, $4.50, said it was a study about memory (DECEPTION) confederate (Mr. Wallace) always learner, whilst ppt always teacher, , also experimenter
'prods'- please go on, experiment requires you to condition, essential you continure, you have no other choice- RIGHT TO WITHDRAW?
12.5% stopped at 300v (noone stopped below) 65% gave 450v (Lethal) qualitative date- tension, seizures, sweat. Predicted only 3% would give lethal.
AO3
Low internal validityORNE AND HOLLAND (1968)- ppt didnt belive set up, many expressed doubts about shocks (PERRY 2013). However, SHERIDAN AND KING 1972, shocks given to puppy- 54% males and 100% females gave lethal... Milgram said 70% of his ppt said shocks were genuine
Good external validity- relationship between ppt and authority figure, lab setting reflected wider authority relationships- HOFLING ET AL (1966) nurses, 21/22 obeyed - can be generalised
Replication- The game of death, paid to give electric shocks (fake) on TV; 80% gave max shock, behaviour identical to Milgrams ppt
Social- psychological factors (OBEDIENCE)
Agentic state, acting as an agent for someone else, have moral strain, feel powerless to disobey
autonomous state, free to behave according to own principles, responsible for actions
shift from autonomy- agency= agentic shift; percieve someone else as authority, social hierarchy
binding factors- aspects of the situation that allow person to ignore/ minimise damaging effect of behaviour, reduce moral strain- shifting to victim/ denying damage done to victims
legitimacy of authority- likely to obey people who have authority over us... may become destructive
AO3
Research support- BLASS AND SCHMITT 2001, showed Milgrams study to students, asked to identify who was responsible- blamed experimenter rather than ppt- obedience due to legitimacy of authority
limited explanation- doesn't explain why some don't obey, or why nurses didn't display anxiety- only accounts for some situations of obedience
cultural differences- KILHAM AND MANN 1974- replicated in AUS, only 16% gave lethal shock, whilst MANTELL 1971 replicated in GER, 85%!- some cultures accepted authority as more legitimate , cross cultural research increase validity
Dispositional factors (OBEDIENCE)
Authoritarian personality, ADORNO ET AL 1950, causes of obedience in study of 2000 middle class US, and their unconscious attitudes towards racial groups- developed F Scale. People with authroitarian leanings (high on F scale) identified with the strong, conemptous of the weak, conscious of statuses, respect for higher status. Also had a cognitive style, fixed stereotypes about groups- positive correlation between authoritarianism and prejudice
characteristics- obedient to authority, respect, , everything is right or wrong. results from harsh parenting, conditional love; love and affection depends on childs behaviour. creates resentment and hostility, cant express to parernts (authority) and so is displaced onto weaker; psychodynamic
AO3
research support- ELMS 1966, interviews with obedient ppt, scored high on F scale, , believing there is a link between obedience and authroitarian personality... merely a correlation
limited explanation- individual personality, hard to explain a country. Germany; anti Semitic behaviour, although all different pesonalities, unlikely they all have authoritatian... more realistic explanation= social identity, identified with Nazi state
Political bias- measure tendency towards extreme form of right- wing ideology; CHRISTIE AND JAHODA 1954; reality of left wing authoritarianism (Chinese Maoism), left and right have much in common- limitation as it's not a comprehensive dispositional explanation that can account fpr obedience to authority across political spectrum
Resistance to Social Influence
Social support- pressure to conform/ obey reduced if others not conforming (ASCH)/ obeying (MILGRAM variation; obedience 65%-10% when disobeying confederate present), acts as a model
AO3
Research support for resistance to conformity- Dissenting peers. ALLEN AND LEVINE 1971, decreased with dissenter in Asch type study
Support for resistance to obedience- GAMSON ET AL 1982- higher levels of resistance in their study than in Milgrams; participants were in groups; 29/33 groups rebelled
Locus of Control ROTTER 1966- sense we each have about what directs events in our lives; internal= responsible for what happens, external= matter of luck/ external forces. Internal more likely to resist,; base decisions on own beliefs, resisting pressures of others. More self confident , less need for soical approval
AO3
Research supports link between LOC and resistance to obedience- HOLLAND 1967 repeated Milgrams baseline study and measured whether ppt were internal/ external; 37% I did not continue to highest shock- increases validity
Contradictory research- TWENGE ET AL 2004 analysed data from US LOC studies from 1960-02. Over time, people are more resistant to obedience, but also more external, challenges link between internal LOC and resistance.
Minority Influence
Minority influece-> internalisation
- Consistency- attracts attention of majority, not swaying from cause
- Flexibility- minority more convincing if accepet counter arguements
- Commitment- augmentation principle, personal sacrifices show commitment
Gradually minority view becomes majority= Snowball effect
AO3
Support for consistency- MOSCOVICI ET AL (blue green slides) consistent minority opinion had greater effect than inconsistent
support for depth of thought- minority views have longer effects because they are deeply expressed (MARTIN ET AL)
artificial tasks- lacking external validity, tasks often trivial, does not show real life
Social Influence and Social Change
Special role of minority influence- minority influence is a powerful force for innovation and change, e.g. civil rights movement in US/ Suffragettes
Lessons from conformity research- NSI can lead to social change by drawing attention to what the majority is foing
Lessons from obedience research- disobedient role models. gradual commitment is how obedience can lead to change
AO3
support for normative influences- NOLAN ET AL 2008, investigated whether social influeence processes led to reduction of energy consumption, significant decreases
minority influence is only indirectly effective- social changes happen slowly, taken decades for attitudes on smoking to shift. NEMETH 1986, effects of minority influence indirect and delayed... limitation effects are fragile and its role in social influence very limited
role of deeper processing- it is majority views that aare processde more deeply than minority views, challenging central feature of minority influence
Barriers to soscial change- BASHIR ET AL 2013; people dont want to be stereotypes; i.e. environmentally friendly= tree hugger
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