Social Influence

Compliance:

• public, weak, doesnt continue in absense of group, to be liked
• Asch

Identification:

• adjust behaviour and belifes - only while a member-fit demands of society
• Zimbardo

internalisation:

• public and private, strongest, to be accepted
• Jenness

Explanations

Normative SI: desire to be liked

informational SI: desire to be correct

Group size:

• little conformity when in groups less than 3
• conformity rose to 30% when w/ 3 confederates

Unanimity:

• confederates unanimously gave wrong answer
• anothe ptp or correct confederate reducaed conformity from 33% to 5.5% (like minded rebell)

Difficulty:

• differnece between lines decreased, conformity increased

24 screened males assigned 'guard' or 'prisoner' roles. prisoners given uniforms and ID number. guards given uniforms, clubs, reflective sun glasses. Planned to last 2 weeks.

First few days:guards took power and abused prisoners. 5 prisoners relaesed early due to anxiety, rage etc. Study terminated 6 days by Maslach.

• individuals followed others actions (identification)
• each social role adopted, behavious changes; conforming