RISKS OF OPERATING IN CHINA 0.0 / 5 ? Business StudiesBUSS 4 RESEARCH THEME - CHINAA2/A-levelAQA Created by: hayden FrancisCreated on: 02-06-14 09:33 RISKS OF OPERATING IN CHINA RISKS OF OPERATING IN CHINA 1 of 5 BMW IDEA STOLEN IN CHINA No copyright laws in china "Shuanghuan manufactures the Noble mini car, an almost identical replica of the Smart Fortwo" BMW threatened to sue as the car was a copy of theirs Local business had permission from the Chinese government. The car that the chinese firm produced is now banned from Germany 2 of 5 IMPACT ON THE BRAND IMAGE- PRIMARK Ethically immoral Workers work 80 hours week 5p an hour 3 of 5 GOOGLE Tried to impose their western vision Lost sight of cultural preferences and social structures 384 million internet users in China China accounts for more than 1/5 of the 1.73 billion global internet population Google didn't research domestic competition Baidu had upper hand, allowed the chinese to search in their own language Offered things Google didn't like free music downloads Chinese people mainly use the internet for gaming, rather than work like in the west. Prefer to use a mouse and not a keyboard as the chinese language has more characters than western languages. Word of mouth is also preferred to blatant advertising (these were not taken into consideration) 4 of 5 BRIDES GLAXOSMITHKLINE Paying 3bn yuan ($439m; £323m) in bribes since 2007 700 travel agencies and consultancies in which to transfer hundreds of millions in bribes in the last six years Drug sales sunk 61% after it was hit by a bribery scandal Sales of pharmaceuticals and vaccines in China were £750m last year May withdraw from most important market in the world Turnover rose 1% to £26.5bn in 2013 while pre-tax profit inched up 0.7% to £6.6bn Drug and vaccine sales were down 18% in the final quarter of 2013 compared with a 61% drop in the previous quarter CEO doubled his bonus last year collecting £1.9m 5 of 5
Product/Market conditions that may prompt a business to trade internationally 4.5 / 5 based on 2 ratings
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