Strengths: a quick way to develop data especially if long term development over time is irrelevant - Dement and Kleitman.
can be conducted as a preliminary data for longitudinal data, it notices the patterns and trends in the data.
the data is likely to be quantative - Baron cohen, loftus and palmer.
Weaknesses: Cannot see developments over time
Behaviour is limited to that one time place and culture - Pilliavin
Quantative data does not actually provide explantations of behaviour - Loftus and Palmer, Baron - Cohen.
sperry, bandura, griffths, samuel and bryant
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