AO1
Young people observe and imitate the behaviours of those they admire - a process called modelling.
For example a young girl may observe her role model being rewarded for being thin.
(Western society - being thin = being successful, fit and healthy.)
SLT sees the media as a major source of influence for the body image attitudes maintained by western adolescents.
Over the last 50 years images of women in the media have become taller and thinner.
This is shown by images of women in magazines etc and in the body shapes of winners of the Miss World contest.
Individuals therefore may try and copy models through dieting. Any weight they do lose leads to positive reinforcement in the form of compliments and attention from friends and family.
Therefore AN is a learned behaviour through observation which is maintained by +ve reinforcement.
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