Media influences:
The media does not influence everyone in the same way, however the portrayal of models in Magazines, the tv and so on, are thought to be a major contributary factor in the development of AN in the western world. Jones and Buckingham 2005, found it is those with low self esteem that are most likely to complare them selves to idealised images portrayed in the media. Hilde Bruch 1973, suggested that the origins of AN are from early childhood and ineffective parenting. For example when a baby cried the mother may give it food, when infact it is anxious not hungry and just needs comforting. This is thought to cause confusion for the child as it grows up, leaving them dependant on their mothers and begin to feel helpless.
Evaluation:
Becker et al 1995 Carried out research in an area of the world where TV hadnt been introduced, and she studdied the effects it had on people when it was. Fijian girls were assesed before and after, their veiws and number of eating disorders increased after the introduction.
IDA- Due to the huge negative effects of the media on young women, France are now promoting the use of diverse body types in advertisement etc and not portray a 'thin ideal.'
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