The purpose of a police investigation is to collect material evidence from the crime scene in order to reach some clusions about the person(s) who might have committed that crime.
In general, there is llittle common basis in the way that profiling is carried out, but all profiling generally has a common aim;
"At the heart of profiling is the belief that characteristics of the offender can be deduced by a careful and considered examination of the characterisitics of the offence. " Ainsworth 2001
Offender profiling was originally developed by the FBI who established the set of profiling techniques known as crime scene analysis.
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