Language and power 0.0 / 5 ? English LanguageLanguage and powerA2/A-levelAQA Created by: tombarlowwwwCreated on: 18-06-17 10:40 Grice's Maxims Manner - avoid ambiguity, obscurity and be brief and orderly Quantity - Be as informative as necessary. Dont say too much or too little Relevance - Keep to the point and be relevant to the curret topic Quality - Be truthful and don't say things that lack evidence. Flouting the maxims = Breaking them 1 of 9 Lakoff - Politeness principle Dont impose give options make reciever feel good 2 of 9 Face Theory - Brown and Levinson Positive face is when you feel valued, liked and appreciated by someone's language Negative face is when you feel imposed on FTA - face threatening act 3 of 9 Deborah Cameron Political correctness E.g Names such as 'Fat controller' are considered incorrect Those in power change from above 4 of 9 Types of power Instrumental - enforces authority and is imposed by laws and organisations Influential power - persuasive, makes us want to behave in a certain way Political - politicians Personal - occupation or role Social group - class, gender or age 5 of 9 Giles Accommodation theory Divergence - using language to increase social distance Convergence- using language to make social dstance smaller 6 of 9 Fairclough power behind discourse power in discourse discourse structure lexis used to convey power 7 of 9 Synthetic personalisation constructed relationship between producer and receiver maintained through lexical choices makes reader feel addressed. 8 of 9 Synthetic personalisation constructed relationship between producer and receiver maintained through lexical choices makes reader feel addressed. 9 of 9
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