There are fundamental differences between those who offend and those who don't. They focus on the reaction to the act rather than the cause.
Becker = Deviancy is a subjective decision by moral entrepreneurs, social control agents decide what behaviour is deviant.
Society's response to the act depends on whether the act has been labelled as deviant.
Lemert = Primary Deviance - act isnt labelled as deviant. Secondary Deviance - act publically labelled as deviant.
Deviance Amplification Spiral - 1) Once the label is attached, they may see themselves as a deviant and adopt it as their master status = SFP - living up to the label.
2) The media demonise those labelled deviant = moral panic in society - folk devils / deviant = further marginalisation.
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