Employers aren't allowed to state in job adverts that candidates must be a particular age, race, gender etc.
Employers can't use discriminatory language - e.g. advertising for a waitress etc. excludes men.
Businesses are only allowed to advertise for someone of a specific age, gender etc. if it is a genuine requirement of the job - (e.g. female attendant for ladies' toilets etc.)
Businesses have to make decisions about who to employ without discriminating. They have to be able to justify why they gave the job to a particular candiate in case an unsuccessful one takes them to a tribunal.
Avoiding discrimination when recruiting means businesses will recruit a more diverse workforce - leads to a wider range of skills, talents and experiences to draw on.
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