Profitability measures the efficiency of a business on generating a return on the capital invested.
Gross Profit Margin: is gross profit as a % of sales revenue
Gross profit / sales revenue X 100
Net Profit Ratio: indicates total profit after all expenses have been deducted
Net Profit / Sales Turnover X 100
ROCE: is the % return on capital invested in the business. Ratio shows how well a business manages its capital
Net Profit / Capital Employed X 100
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