What to look for (1)
Purchase multiple versions of your domain name, including .com, .org, .net, .biz, hyphenations between words, common misspellings. Also purchase alternate domain names such as product names, brand names and any other keywords that might be typed in randomly.
- Product names
- Brand names
Type-in keywords URLs
Purchase and redirect URLs that are related to your products, services and industry that may get some random type-ins in the URL box.
Short and memorable
Keep primary domain name short and, if possible, something easy to remember.
What to look for (2)
Make sure your favicon shows in the address bar (create one if you must.)
Alternate Domain redirects
Make sure all alternate domain names 301 redirect to the primary domain to prevent potential duplicate site issues.
Home page redirect to root
Your Home Page should be accessible from the domain root only, not the page file name.
www.site.com/index.html redirects to www.site.com