Other responsibilities- such as a carer commited to looking after children/ an eldery parent set up a business so that they can work from home or an eldrly parent may set up business so that they can work from home or work at convient hours.
Profit- prospect of growing rich from profits has powerful attraction for some. profit maximisation *running a firm to make the most profit as posb. regardless of any other objectives.*
Satisficers- people who target a satisfactory (and perhaps comfortable) performance rather than profit maximisation.
Ethics- feel producing something useful for the community and that they are treating staff, suppliers well. In line with ideas on what in morally correct, sometimes business face a choice between profit maximisation and ethical behaviour.
Personal Objectives- comfort and relaxation, profit, creativity.
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