Business studies - Unit 1


Business plans

Definition - A formal report detailing the marketing strategy, production costing and financial implications of a business start up.

Main Purposes: 
Your details
Business objectives
Sales and marketing 
Financial information

Typical contents of  business plan:
What is the business?
What is the market?
What is the potential for the business?
Forecast profit figures
Funding requirements
Prospects for the investor/ lender

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