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WAYS A FIRM CAN GROW

Introduction to change

Alters the structure of a firm
Business aims and objectives
Creates opportunities & threats
Shouldn't be seen as bad BUT must be managed carefully to
ensure firm maintains or increases its competitiveness as a result
of change

Reasons for change

Meet objectives:…

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Horizontal

When 1 firm takes over a business in the same industry in the
same stage of the production process

Conglomerate

Acquire substantial number of unrelated business
More diversified corporation

Comments

davidsalter

This is a brief summary of how firms grow, internally and externally. It looks at the different type of integration.

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