First 383 words of the document:
English: Unprepared Non-fiction
Writing to Argue/Persuade/Advise:
put forward a concisely stated and well-considered point of view
provide support for this view
create a sense of balance by referring to other equally valid points
Tactfully counter these.
aim is to put forward evidence that is logical and well-considered and which acts to
support your point of view and to counter the main alternative views
The evidence you provide must be both convincing and presented convincingly
The evidence does not have to be factual, i.e. you can 'make it up'; you are allowed to
make up such things as expert opinions and statistical evidence
Need to take great care to avoid suggesting that those who hold different views are
in any way foolish for doing so.
Using an interesting, reasonable anecdote to illustrate your main point can be very
compelling and powerful, e.g. 'Let me tell you about a friend of mine. S/he... '.
Use rhetorical devices such as rhetorical questions, 'list of three', repetition, etc. to
increase the persuasive power of your argument
one-sided and personal
Passionate and emotional
reliant on rhetorical language and devices
forge common ground between both of you: a goal that both you and your
use interesting vocabulary and sentences
shorter sentences are snappier and often clearer and that an occasional ultra-short
sentence can be very powerful
Use an emotional anecdote
provide interesting and informative guidance on a topic specified in the exam question
the style and tone has to be appropriate for the audience
Make it catchy and interesting
If appropriate to your audience, use informal, even chatty, English to create a friendly
Make suggestions that are genuinely achievable and helpful.
Address the reader directly as 'you' and use the 'inclusive "we"' to make it personal and to
include yourself in the problem.
Give reasons why the advice is worth taking or what the consequences could be.
Refer to outside sources of reliable advice such as specialists or university research
Other pages in this set
Here's a taster:
Writing to Analyse/Review/Comment:
Analysing means breaking something down into its key parts
This is necessary to allow you to choose which key parts are relevant to the purpose
of the writing and to the audience it will have
Having selected the key parts, you then need to examine and assess their individual
meaning or qualities to learn how they contribute to the whole.
A piece of analytical writing is usually in the form of an argumentative essay.…read more