AQA - Unit 4 - Meeting Customer Needs (Whole Topic Notes)

Here is a 15 page document that covers the whole Unit 4.

Covered:

  • Internal + External Customers
  • Organisations
  • Essential and Non-Essential Products
  • Market Segmentation
  • Customer Needs
  • Product Characteristics
  • Customer Research
  • Methods Of Getting Research
  • Analysis Customer Research
  • Core, Actual, Augmented Aspects Of A Product
  • The Role Of Research and Development
  • Using Customer Service To Meet Customer Needs
  • Using I.C.T In Business
  • Key Terms (Listed With Definitions)

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