AQA - Unit 4 - Meeting Customer Needs (Whole Topic Notes)

Here is a 15 page document that covers the whole Unit 4.

Covered:

  • Internal + External Customers
  • Organisations
  • Essential and Non-Essential Products
  • Market Segmentation
  • Customer Needs
  • Product Characteristics
  • Customer Research
  • Methods Of Getting Research
  • Analysis Customer Research
  • Core, Actual, Augmented Aspects Of A Product
  • The Role Of Research and Development
  • Using Customer Service To Meet Customer Needs
  • Using I.C.T In Business
  • Key Terms (Listed With Definitions)
HideShow resource information

Pages in this set

Page 1

Preview of page 1

Page 2

Preview of page 2
Unit 4 ­ Meeting Customer Needs Revision Notes
Richard Francis ­ 2010
Page - 1 Unit 4 ­
Meeting Customer Needs Revision Notes
http://getrevising.co.uk/members/richard_francis1

Page 3

Preview of page 3

Page 4

Preview of page 4
Internal + External Customers This is one way that business can identity its customers,
it makes a distinction between internal + external customers.
Internal Customers An employee or a functional area inside the organisation what relies
on other employees to provide them with products.
External Customers An individual outside an…

Page 5

Preview of page 5

Page 6

Preview of page 6
Organisations
Product Orientated Organisations Develop a product which they will then try and make
fit into the market (More Likely To Fail)
Market Orientated Organisations Familiarize themselves with the market and the
customer; ten develop a product that fits the market (More Likely To Succeed)
Essential and Non-Essential Products
Essential…

Page 7

Preview of page 7

Page 8

Preview of page 8
Market Segmentation
· The division of potential customers into groups with similar characteristics.
· Segmenting a market enables businesses to reach their customers more easily and
cost effectively
· Businesses can segment markets by:
o Customers Age
The demand for products is linked to age, companies will need to think…

Page 9

Preview of page 9
· After Sales Service
Unemployed
Page - 4 Unit 4 ­
Meeting Customer Needs Revision Notes
http://getrevising.co.uk/members/richard_francis1

Page 10

Preview of page 10

Comments

No comments have yet been made

Similar Applied Business resources:

See all Applied Business resources »

AQA - Unit 4 - Meeting Customer Needs (Whole Topic Notes)

Here is a 15 page document that covers the whole Unit 4.

Covered:

  • Internal + External Customers
  • Organisations
  • Essential and Non-Essential Products
  • Market Segmentation
  • Customer Needs
  • Product Characteristics
  • Customer Research
  • Methods Of Getting Research
  • Analysis Customer Research
  • Core, Actual, Augmented Aspects Of A Product
  • The Role Of Research and Development
  • Using Customer Service To Meet Customer Needs
  • Using I.C.T In Business
  • Key Terms (Listed With Definitions)

Pages in this set

Page 1

Preview of page 1

Page 2

Preview of page 2
Unit 4 ­ Meeting Customer Needs Revision Notes
Richard Francis ­ 2010
Page - 1 Unit 4 ­
Meeting Customer Needs Revision Notes
http://getrevising.co.uk/members/richard_francis1

Page 3

Preview of page 3

Page 4

Preview of page 4
Internal + External Customers This is one way that business can identity its customers,
it makes a distinction between internal + external customers.
Internal Customers An employee or a functional area inside the organisation what relies
on other employees to provide them with products.
External Customers An individual outside an…

Page 5

Preview of page 5

Page 6

Preview of page 6
Organisations
Product Orientated Organisations Develop a product which they will then try and make
fit into the market (More Likely To Fail)
Market Orientated Organisations Familiarize themselves with the market and the
customer; ten develop a product that fits the market (More Likely To Succeed)
Essential and Non-Essential Products
Essential…

Page 7

Preview of page 7

Page 8

Preview of page 8
Market Segmentation
· The division of potential customers into groups with similar characteristics.
· Segmenting a market enables businesses to reach their customers more easily and
cost effectively
· Businesses can segment markets by:
o Customers Age
The demand for products is linked to age, companies will need to think…

Page 9

Preview of page 9
· After Sales Service
Unemployed
Page - 4 Unit 4 ­
Meeting Customer Needs Revision Notes
http://getrevising.co.uk/members/richard_francis1

Page 10

Preview of page 10

Comments

No comments have yet been made