AQA - Unit 4 - Meeting Customer Needs (Whole Topic Notes)

Here is a 15 page document that covers the whole Unit 4.

Covered:

• Internal + External Customers
• Organisations
• Essential and Non-Essential Products
• Market Segmentation
• Customer Needs
• Product Characteristics
• Customer Research
• Methods Of Getting Research
• Analysis Customer Research
• Core, Actual, Augmented Aspects Of A Product
• The Role Of Research and Development
• Using Customer Service To Meet Customer Needs
• Using I.C.T In Business
• Key Terms (Listed With Definitions)