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3.3.1 ­ Why does a business seek international markets?

Why do firms trade internationally?
- To expand (saturated domestic market)
- Better quality labour and raw materials
- Cheaper raw materials and labour
- Spotted a market abroad
- Legislation and tariffs/exchange rates
- Globalisation (improved transport and communications)

Why…

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Advantages of the Euro:
· Lower costs as one price used throughout the EU
· Lower costs as no exchange rate charges
· Easier to trade with other EU members
· Easier to compare costs of suppliers from different EU countries
· No risks of losing out from exchange rate…

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