Research Methods analysis

advantages and disadvantages of different research methods

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Research Method Advantages Disadvantages
Semi structured Interview Rapport can be built with interviewee Lots of data generated, a lot of which
Involves advantages of structured and is unneeded.
unstructured interviews Interviewer bias
Usually valid Not objective
Lack reliability
Lack representativeness
Structured Interview Fixed questions mean interview is easier Problems with validity
to conduct. Usually small samples
Generates responses which link direct to Values imposed of interviewer by
question closed questions
More objectively verifiable and
generalisable
FAVOURED BY POSITIVISTS
Unstructured Interview Generate data which unknowingly could Conversation can tangent and
be vital to your study. therefore move away from primary
Rapport can be built with interviewee objective
Can be more conversational, therefore Lots of data generated, a lot of which
less formal, making interviewee at ease. is unneeded
Usually valid Not objective
Lack reliability
Lack representativeness
Observation The researcher is able to study the group Observations may be superficial if the
and how it behaves in an everyday researcher does not join in fully with
situation the group.
The researcher is able to study a group it Only small numbers of people can be
would be difficult to study in another way surveyed at a time
Valid It is time consuming, hard work and
FAVOURED BY POSTIVISTS expensive.
Lacks Reliability

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Questionnaires Quick Questionnaires, like many evaluation
Easy to complete methods occur after the event, so
Large scale possibilities participants may forget important
issues.…read more

Comments

Aiste - Team GR

incredibly useful :)

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