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Slide 1

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Unit 1…read more

Slide 2

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*We need it to remember everyday life and
common actions are reflexes.
*There are 3 types of memory formation:
*Encoding: changing info so that it can be
*Storage: holding info in the memory system.
*Retrieval: recovering information from
What is Memory?…read more

Slide 3

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*Information goes to our senses.
*This is then briefly held in park of out memory
known as the sensory store (temporarily).
*Short term store has a small capacity (approx.
7 chucks of info).
*Long term store is where info can stay
Multistore Memory…read more

Slide 4

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*Their aim was to provide evidence to support
the multistore explanation of memory.
*The participants had to learn a list of words
and then recall them.
*They found that the words at the end of the
lists are recalled first.
*Murdock concluded that there are separate
short and long term stores in the brain.
Case Study: Murdock
(1962)…read more

Slide 5

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*Regency Effect: info received later is recalled
better than the earlier info.
*Primacy Effect: the first info is recalled better
than the subsequent info.
*Anterograde: a form of Amnesia where new
events are not transferred to long-term
memory. Able to recall before the trauma.
*Retrograde: a form of Amnesia where new a
person will be unable to recall events that
occurred before onset of amnesia.
Terminology and
Amnesia…read more

Slide 6

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*They thought that they could test whether
short term memory could be effected by:
*Shallow processing: use of capitals ­ therefore
physical shape.
*Phonetic processing: analysis of sound ­
therefore the rhyme.
*Deeper processing: engaging with the
semantics of the word.
Case Study: Craig and
Tulving (1975)…read more

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