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Business Notes Emma Rudd BMA




External Influences

Technological Change
Modern Advances
The recent technological changes have had major implications for businesses. Some
of these developments include:
Personal computers
CD's and mini disks
Faxes
The internet, intranets and extranets
Mobile phones

Technological advances have created new markets for new products. But…

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Business Notes Emma Rudd BMA




New markets have also been created due to technological advances for example
markets for personal stereos and mobile phones. These are now mass markets.
Technological advances have also ensured that smaller niche markets have
developed.

The Disadvantage of Technological Change
Firms in high technology markets…

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