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"The fashion revolution has been the most significant influence on the mood and ways
of the younger generation in Britain in the last decade. It has seized the threads of
all contemporary cults and has woven them together in a strand that binds all the
younger generation with a new sense of identity and vitality." ­ Jonathan Aitken,
journalist, writing in the 1970s.
In this presentation we will be looking at how the changes in 1960s fashion effected
wider society in the UK through a variety of ways, including:
The development of affluent society
The growth of consumerism
The increasing assertiveness of teenagers
The changing roles of women
The growing frankness about sex and sexual inhibition
And the development of technology and science.
These factors all attributed to the 1960's social revolution, which we will take a further
look at throughout this presentation.…read more

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The development of the affluent
More young wage earner were
continuing to live with their parents and
enjoy a life with no fixed financial
The number of students in full time
further education in the UK almost
doubled from 200,000 to 390,000
between 1961 and 1969.
Mark Abrams showed how teenagers
had prospered relative to adults and
http://www.youtube.com/watch? calculated that in 1959 young people
v=i5yy1bobAII had around £830 million to spend,
amounting to £8 a week.
This helped to show the emergence of
the `affluent teenager' whom spent
under half of their total income on
Clothing designers, manufacturers and
retailers in the 1960s were quick to
exploit the lucrative `teenage' market.
Seeing that fashion became the
pinnacle of showcasing your affluence…read more

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The growth of consumer
Fashion trends often began with http://www.youtube.
celebrities, models and pop stars were com/watch?
disseminated at a speed previously v=LbgnPvUWt48
Affluence added to consumerism
because teenager and other had more
money in their pockets giving them
more financial freedom.
The rapidity with which looks changed
was in itself a challenge to convention,
there was no longer a point in making
clothes to last.
Clothes were made to be disposed of
and fashion in the 1960s was literally
`up to the minute' meaning when it
changed it encouraged others to buy
the new fashions.
This added to the consumer culture
that exploded throughout the 60s
because people just wanted to `spend,
spend, spend.' http://www.youtube.com/watch?
v=3GiKWR5cDAE…read more

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The increasing assertiveness of
v=UjcusPi05D4 ­ shout by the
The sixties had created a
generation of youth were ready
to assert their right to choose.
This influence and influx of
subcultures such as Hippies,
Mods, Rockers etc who sought
individualism through their dress
sense and fashion.
Mods and Rockers fought on
beaches, hippies `dropped out'
and university students showed
their collective strength through
marches, sit-ins and
demonstrations about political
Musicians of the time influenced…read more

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The increasing assertiveness of
teenagers continued...
Clashes over fashion were common
between teenagers and their more
conservative parents.
Boys began to grow their hair in
defiance to National service whilst
girls hem lines became higher and
Showing they knew what the
believed in and were caught up in
trends easily due to society's
bombardment of images of youth
and defiance.
Teens were overall a lot more
daring especially in their fashion
"It was such a defining decade.
Youngsters in the sixties were http://www.
embracing new freedoms ­ the right youtube.
to enjoy oneself, the right to an com/watch?
independent mind, the right to v=zn5vYOwCTa
promiscuity and the right to `alter…read more

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