Questionnaires

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  • Created by: joy.yuma
  • Created on: 13-03-18 20:39

Questionnaires

Advantages

  • Quick
  • Gather large amounts of data from large numbers of people
  • Cheap
  • Easy to quantify
  • Reliable
  • Allows for comparisons
  • Detached and objective method

Disadvantages

  • Lacks validity due to detachment
  • Snapshots
  • Low response rate - FOLLOW UP QUESTIONNAIRES
  • Incentives may add to cost
  • Limited and superficial - needs to be brief
  • Lying, forgetting and 'right answerism'
  • imposing the researcher's meanings

Evaluation

Interpretivists claim questionnaires lack validity whilst positivists favour questionnaires because they are reliable and objective 

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