Jacob's Capacity of Short - Term Memory

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  • Created by: jessmitch
  • Created on: 22-09-13 16:26

Jacob's Capacity of Short - Term Memory

Advantages

  • Lab experiment so there were high levels of control.
  • Standardized procedures - easy to repeat the study.
  • Use of different age's can be used to generalize to all members of society.

Disadvantages

  • Lacks in mundane realism.
  • Not generalisable to real life.
  • Age differences (memory improves during childhood and decays during elderly years)
  • Memory impairments - medical issues/brain damage.
  • Intelligence (different IQ's) can cause differences to results.

Evaluation

This study is not able to be generalizeable to real life as the concept of it is not something we would do everyday. The difference in ages can cause a difference in results though. The study lacks in mundane realism and ecological validity as it was conducted in a lab; although there were high levels of control. Standardized procedures were used which means that the study can be easily repeated and used again.

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