Evaluate the usefulness of questionnaires as a market research method. - Advantages and disadvantages table in A Level and IB Business Studies

Skip to content

Get Revising

Created by: jerd
Created on: 30-04-23 11:40

Evaluate the usefulness of questionnaires as a market research method.

Advantages

practical
large amounts of info. can be collected from large no. of people in short period of time in a relatively cost effective way
results can be quickly + easily quantified
can be analysed more 'scientifically' + objectively than other forms of research
can be carried out by researcher or by any no. of people with limited affect to its validity + reliability

Disadvantages

inadequate to understand some forms of info. - emotions, behaviours, feelings
limited amount of info. without explanation
no way to tell how truthful respondent is being
no way of telling how much thought respondent has put in
respondent may be forgetful or not thinking within full context of the situation

Evaluation

Questionnaire is a set of printed of written questions with a choice of answers devised for the purposes of a survey or statistical study.

Comments

No comments have yet been made