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Advantages
- Enchancing 'citizenship' by people taking responsibility for decisions that affect them
- Educates people in the complexity and problems of key issues (e.g. AV 2011 - electoral systems)
- Referenda outcomes, often descibed as advisory, in reality they are usually implemented
- 'Purest form' of democracy, nobody interpreting views
- Stops cynicism about government
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Disadvantages
- Time consuming and impractical today - only used in limited capacity for modern states
- Phrasing and timing of a question can manipulate results
- Electorate can be unduly influenced by orators, media (Rupert Murdoch) or money (e.g. USA 'citizen initiatives' sponsored by pressure groups/businesses)
- If politicians don't like outcome, they can ignore the answer, or call another to get the 'right' answer (e.g. Ireland on Lisbon Treaty)
- Wishes of minorities trampled by majority (e.g. women not getting the vote until 1971 in Switzerland)
- Potential to leave decision making in the hands of those least equpped to do so
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