Cognitive approach


Cognitive approach


  • There is a scientific approach mainly using lab experiments therefore it is high in control thus researchers able to establish the cause and effect.
  • Usefulness - shows how memory can be distorted by Loftus and Palmer.


  • Validity of measuring cognitive processes
  • Reductionist description of cognitive processes.


The assumption of the cognitive approach is that we are all like machines. In this sense they believe our minds are like computers and therefore we can infer what someone is thinking based on how they act.


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