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Advantages
- increased level of participation by ordinary voters; 2004 - 14%/2008 - 30%/2016 - 28%
- increased level of interest; in the democratic race 2008 and 2016 election
- increased choice of candidates; 2016 17 Reps and 6 Dems and in 2008 there were 14
- opening up the process to outsider candidates; Bill Clinton and Obama and Hilary
- removing power of the party bosses
- significantly diminishing opportunities for corruption by doing away with the old smoke filled rooms
- weeding out candidates not up to the gruelling process
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Disadvantages
- turnout is usually low
- voters are unrepresentative of typical general election voters; more elderly, more ideological, better educated, more wealthy
- makes the process far too long which may discourage some better qualified candidates from running
- too expensive and media orientated
- bitter personal battles can develop; Obama and Clinton - Trump and Hilary
- fails to test a number of important presidential qualities
- lack significant input from professional politicians, with too much power being given to ordinary voters
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