UK Tourism - Lake District

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  • UK Tourism - Lake District
    • A National Park in Cumbria
    • 15 million visitors per year
    • Beautiful scenery
      • Large lakes, e.g. Windermere
        • Mountains, e.g. Scafell Pike
    • Activities
      • Bird watching, walking, pony trekking, boat rides, sailing and rock climbing
    • Cultural attractions
      • Beatrix Potter and Wordsworth museums
    • Coping with the extra traffic
      • Public transport is being improved
      • Campaigns, e.g. 'Give The Driver A Break'
        • Provides leaflets to show routes available and offer discounts at cafes/lake cruises for presenting bus/train tickets
    • Coping with the erosion of footpaths
      • Encouraging visitors to use less vulnerable areas
      • 'Resting' popular routes
        • Changing the line of paths and using hard wearing materials for paths, e.g. Tarn Hows severely eroded footpaths have been covered with soil /reseeded
          • Main route has been gravelled for protection
    • Protecting wildlife and farmland
      • Signs to remind visitors to take litter home
      • Covered bins provided at most popular sites
      • Campaigns to encourage visitors to kep dogs o leads and shut gates
    • Official tourism strategy for Cumbria = extra 2 million visitors by 2018
      • Increase amount tourists spend from £1.1 billion per year to £1.5 billion per year
    • Improvements in public transport to make it more accessible
    • More widespread advertising and marketing
    • Farms encouraged to provide services
      • Quad biking, clay pigeon shooting and archery
    • Timeshare developments are to be increased
    • Encourage tourism outside National Park, e.g. West Coast Furness and Carlisle
      • Relieve pressure on main tourist areas
      • Plans to regenerate ports like Whitehaven and Barrow = attract more tourists

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