A2 Media Theories
- Created by: Jessy B
- Created on: 24-03-14 22:38
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- Theories
- Blulmer and Katz
- Uses and Gratifications
- Diversion
- Personal Identity
- Personal Relationship
- Surveillance
- Uses and Gratifications
- Propp
- Characters
- Antagonist
- Protagonist
- Hero
- Mentor
- Helper
- Father
- Heroine
- Donor
- Characters
- Todorov
- Narrative Structure
- Equilibrium
- Disruption
- New Equilibrium
- Narrative Structure
- Maslow
- Hierarchy of Needs
- Self Actulization
- Esteem
- Love/ Belonging
- Safety
- Physiological
- Hierarchy of Needs
- Effects Theories
- Two Step Flow
- Mass Media
- Opinion Leaders
- Followers
- Hypodermic Needle Theory
- Injects the passive audience members with a dominant ideology
- Frankfurt School Theory
- Mass audience is manipulated by society
- Passive Audiene
- Watch the media and don't challenge it
- Led by ideologies they see within the media
- Influenced and controlled by what they see/hear
- Active Audience
- Passive Audiene
- Watch the media and don't challenge it
- Led by ideologies they see within the media
- Influenced and controlled by what they see/hear
- Challenge the media
- Not affected by ideologies
- Passive Audiene
- Reception Theory
- David Morely
- Preferred
- What the producers want the audience to get from the media
- Oppositional
- Don't share the code and don't agree with the preferred reading
- Negotiated
- They like it and share the code, audience takes it in their own way
- Preferred
- David Morely
- Gramsci
- Hegemony
- Two Step Flow
- Signs and Codes
- Denotation
- First level of analysis, what it is
- Connotation
- Denotation
- First level of analysis, what it is
- Second level of analysis, what it signifies
- Denotation
- Sassure
- Came up with semoitics
- Barthes
- Expanded on Sassure
- Denotation
- Violoence in the Media
- Gerbner
- Mean World Syndrome
- Makes viewers think the world is more dangerous is than it is
- Mean World Syndrome
- Cultivation Theory
- Consistent repetitive open to violent media
- Gerbner
- Sound
- Digetic
- Non-Digetic
- Censorship
- BBFC
- Film
- OFCOM
- TV and Radio
- PEGI
- Games
- ASA
- Advertising
- PCC
- Press
- BBFC
- Technical Codes
- Cameria Angles
- Lighting
- Sound
- Editing
- Symbolic Codes
- Colour
- Representation
- Dyer
- All about power
- Perkins
- Not always negative and contrain elements of the truth
- Medhurst
- Shorthand for the media
- Dyer
- Blulmer and Katz
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