Social Psychology

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  • Social Psychology
    • Assumptions
      • All behaviour occurs in a social context, even when nobody else is physically present
    • Social behaviour
      • inter-personal and inter-group aggression
      • discrimination
      • attraction
      • helping
    • Social influence
      • conformity
      • obedience
      • leadership
      • social facilitation
      • crowd behaviour
    • Social cognition
      • social identity / categorisation
      • attitudes
      • attribution
      • stereotyping
      • emotion
    • Social development
      • gender
      • self
      • attachment and intellectual development over time as a result of changing roles
      • social expectations
      • social circumstances
      • cultural influences
    • strengths
      • real life situations
        • field experiments
          • may avoid demand characteristics as participants are unaware of the experiment
      • stimulated situations like H&R's study are high in experimental realism as participants believed in the situation
      • helps us understand social behaviour
        • Social behaviour
          • inter-personal and inter-group aggression
          • discrimination
          • attraction
          • helping
        • H&R's study demonstrates how the breakdown of groups can lead to tyrannic conditions
        • Milgram's study shows us situational factors that can lead to obedience
    • weaknesses
      • lab experiments are hard to generalise as participants may behave differently in the real world
        • low in ecological validity
      • ethics
        • deception
        • no informed consent
        • physical or mental harm
        • Milgram's exp
      • volunteer samples could cause demand characteristics (keen to please)

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