Social influence
- Created by: __Jess
- Created on: 18-03-23 09:02
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- Social influence
- Resistance to social influence
- Social support
- Resisting conformity
- Conformity is less likely when a dissenter breaks the unanimity of the majority
- Asch
- Conformity is less likely when a dissenter breaks the unanimity of the majority
- Resisting obedience
- Obedience is less likely when a disobedient role model challenges the legitimacy of authority
- Milgram
- Obedience is less likely when a disobedient role model challenges the legitimacy of authority
- Strengths
- Supporting research
- Albrecht et al
- Gamson et al
- Supporting research
- Resisting conformity
- Locus of control
- Internal locus of control
- Believe they are the ones in control of what happens to them
- More likely to resist social pressures
- Usually more self-confident
- Believe they are the ones in control of what happens to them
- External locus of control
- Believe that things that happen are out of their control
- More likely to conform to social pressures
- Believe that things that happen are out of their control
- LOC continuum
- LOC is a scale, and individuals positions vary on it
- Strengths
- Supporting research
- Holland
- Supporting research
- Weaknesses
- Opposing research
- Twenge et al
- Opposing research
- Internal locus of control
- Social support
- Minority influence
- Leads to internalisation
- First studied by Muscovici
- Blue-green slide study
- Participants agreed with a consistent majority far more than an inconsistent majority
- Blue-green slide study
- Three main processes
- Consistency
- Synchronic
- Everyone saying the same thing
- Diachronic
- Saying the same thing for a long time
- Synchronic
- Commitment
- Augmentation principle
- Extreme activities show importance of cause
- Augmentation principle
- Flexibility
- Minority need to compromise with majority
- Consistency
- Snowball effect
- More and more people adopt the change, until it becomes the norm
- Evaluation
- Strengths
- Supporting research
- Muscovici
- Wood et al meta-analysis
- Martin et al
- Supporting research
- Weaknesses
- Low external validity
- Muscovici used artificial tasks
- Low external validity
- Strengths
- Social change
- 6 processes
- Drawing attention
- Provides social proof of the problem
- Consistency
- Deeper processing
- Activism forces people to think deeper about the issue at hand
- Augmentation principle
- Personal risk reinforces their message
- Snowball effect
- More and more people back the minority position
- Social cryptomnesia
- People have a memory that change has occurred but don't remember how it happened
- Drawing attention
- Conformity
- NSI
- People change their behaviour to fit in
- NSI
- Obedience
- Gradual commitment
- Once a small instruction is obeyed, it becomes more difficult to resist a bigger one
- Gradual commitment
- Evaluation
- Strengths
- Supporting research
- Nolan et al
- Nemeth et al
- Supporting research
- Weaknesses
- Deeper processing may not have a role
- Mackie
- Deeper processing may not have a role
- Strengths
- 6 processes
- Resistance to social influence
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