Social Influence
- Created by: Zehra Soyer
- Created on: 30-04-17 14:23
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- Social Influence
- Types and explanation of conformity
- Types: Compliance Internalisation Identification
- Explanations: Normative Informational
- Variables affecting conformity
- Asch: investigated the effects on conformity on group influence
- Conformity to social roles
- Zimbardo: Investigated how people act in negative situations
- Reicher + Haslam: BBC Prison Study
- Situational variables affecting obedience
- Milgram: Investigated obedience to authority
- Situational factors in obedience: proximity, location, uniform.
- Agentic state and legitimacy of authority
- Agenitc state: acting as an agent
- Legitimacy of authority: person must be perceived as in a position of social control
- The authoritarian personality
- Elms + Milgram: 20 'obedient' participants and 20 'defiant' completed the MMPI and F-scale
- Adorno et al.: High on F-scale means authoritarian family background
- Resistance of social influence
- Social support: conformity an obedience drops
- Internal (determined by them) External (luck, fate)
- Minority influence
- Consistency, Commitment, Flexibility.
- Nemeth: mock jury
- Moscovici: More consistent = more influential
- Clark: 12 angry men
- Social influence processes in social change
- Draw attention, Role of conflict, consistency, augmentation principle, snowball effect
- Types and explanation of conformity
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