Social influence 1
- Created by: Megan Ratcliff
- Created on: 19-10-17 12:51
View mindmap
- Social Influence 1: Conformity
- Types of conformity
- Identification
- When we identify with a group that we value, we want to become part of it.
- So we publicly change our opinions/ behavior, even if we don't privately agree with everything the group stands for.
- A person changes their public behavior & their private beliefs, but only while they're in the presence of the group.
- Example: A person flat mates are vegetarians so you become a vegetarian to fit but by yourself you still eat meat.
- Compliance
- Lowest level of conformity
- Involves simply 'going along with others' in public, but privately not changing personal opinions and/or behavior.
- Results in only a superficial change.
- The particular behavior or opinion stops as soon as group pressure stops.
- Usually a short-term and often the result of normative social influence (NSI).
- Example: You might say you like dup-step music because many other people in your class like dub-step music and you want to fit but in private you don't like it.
- Herbert Kelman (1958) suggested that there are 3 ways in which people conform to opinion of a majority: Internalisation Identification Compliance
- Interalisation
- A long-term change & often result of informational social influence (ISI)
- A change in opinions/ behaviour persists even in the absence of other group members.
- A permanent change, as attitudes have be internalised, i.e. become part of the way the person thinks.
- Example: A person is influenced by Buddhists & converts faith but without the group he still continues the belief.
- This results in a private as well as public change of opinions/ behaviour.
- When a person genuinely accepts the group norms.
- Deepest level of conformity
- Identification
- 'Conformity' a change in a person's behaviour or opinions as a result of real or imagined pressure from a person or group of people.
- Explanations of Conformity
- Deutsch and Gerard (1955) developed a two-process theory, arguing that there are two main reasons people conform. They are based on two central human needs. The need to be right (ISI) and the need to be liked (NSI).
- Information Social Influence (ISI)
- Example: You don't know the answer in class, but if most of the class agrees on 1 answer, you accept that answer because you feel they're likely to be right.
- About being information, a desire to be right
- Normative Social Influence (NSI)
- About norms, a desire to behave like others and not look foolish.
- NSI concerns what is 'normal' behaviour for a social group. Norms regulate the behaviour of groups and individuals.
- An emotional rather than a cognitive process - people don't like to appear foolish and prefer to gain social approval.
- Occurs in unfamiliar situations & with people you know.
- Pronounced in stressful situations where people have a greater need for social support.
- With people you know, we are most concerned about the social approval of our friends
- Most likely to occur in situations where you don't know the norms & look to others for how to behave
- Types of conformity
- Interalisation
- A long-term change & often result of informational social influence (ISI)
- A change in opinions/ behaviour persists even in the absence of other group members.
- A permanent change, as attitudes have be internalised, i.e. become part of the way the person thinks.
- Example: A person is influenced by Buddhists & converts faith but without the group he still continues the belief.
- This results in a private as well as public change of opinions/ behaviour.
- When a person genuinely accepts the group norms.
- Deepest level of conformity
Comments
No comments have yet been made