skyfall- audience
- Created by: charlotte
- Created on: 18-05-14 11:44
View mindmap
- Skyfall- audience
- targeting
- Bond films already have a pre established audience due to it being a franchise and the books
- fans of the action genre
- fans of the stars - star marketing big brittish names
- new female audiience now that women have a new representation in bond films
- people targeted through promotional offers such as omega watches and diet coke campaign
- fans of sam mendes
- Positioning
- look up to bond idolise him
- gadgets suits taste of women humour we are positioned to like him
- look up to M as the mother figure the mother bond had to have after he was orphaned
- positioned to want bond to succeed
- Responses
- receptive theroy stuart hall
- author of recent bond film sebastian faulks critisised the film and the acting and the agressive promotion of this
- uses and gratifications - entertainment personal identity and escapism
- 5 oscar nominations won best song
- empire best film
- bafta winner
- laura mulvey watercooler effect
- debates
- homoerotic scene with bond and silva
- reach out to a younger more diverse audience
- targeting
Comments
Report
Report