Sheirf investigation

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  • Sheirf
    • Autokinetic
      • Light appeared to move
        • Didn't move
        • participants on their own would conform slower
        • participants in a group conformed more quickly
    • 'group answer' was faster
    • Ambiguous situation
      • look for others for guidance
        • Accepted by others
    • Advantage
      • Laboratory
        • no extraneous variables
        • high in internal validity
    • Disadvantags
      • autokinetic
        • not seen in real life
        • low in ecological validity
      • 1935
        • era dependant
        • may not generalise

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