costs and revenue

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  • revenue and costs
    • revenue
      • TR = quantity X price
      • AR = TR / output
      • MR = the extra revenue received by selling one more unit
    • costs
      • fixed
        • don't change with output
      • variable
        • ^ output = ^ vc
      • total costs
        • TVC + TFC
      • average variable costs
        • total variable costs / output
      • average fixed costs
        • total fixed costs / output
      • marginal costs
        • the extra cost incurred from producing 1 more unit
  • imperfect competition
    • elastic = ^ TR
    • inelastic = less TR
      • fall in price doesn't attract additional sales

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