Reasons why some firms get large and some stay small
- Created by: Tash5151
- Created on: 16-06-16 15:05
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- Assess reasons why some firms get large and some remain small
- Small: Nature of business e.g. hairderssing
- Big: Aim to increase market power/share
- Small: Niche markets
- Big: Economies of scale
- Eval: Diseconomies of scale
- Small: Managerial failure
- Big: successful growth strategies such as sales max
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