Reasons for Business Growth

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  • Reasons For Growth.
    • Economies of Scale.
      • Larger businesses can produce products at a LOWER AVERAGE COST
        • They can pass on these ECONOMIES OF SCALE to customers as LOWER PRICES.
        • This can help to increase SALES, MARKET SHARE and PROFITS.
    • Diversification.
      • Larger businesses can produce MORE PRODUCTS.
      • This means that they can sell into DIFFERENT MARKETS.
        • REDUCES THE RISK in a decline of sales.
          • Larger businesses can produce MORE PRODUCTS.
          • Less of a threat to profits.
    • Financial Support.
      • Larger businesses are LESS LIKELY to go BUST.
        • This is mainly because they can BORROW MONEY from banks more easily.
          • Easier to survive CASH FLOW PROBLEMS.
        • They are also more likely to receive financial support from the GOVERNMENT.
          • (As they employ more people).
    • Personal Vanity.
      • Some may enjoy the POWER and STATUS of a larger business.
    • Domination of the Market.
      • The LARGER the MARKET SHARE the MORE CONTROL on PRICE it has.
      • It will face FEWER THREATS.
        • (It may even be able to ELIMINATE competition.)

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