Public Relations theory map

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  • Created by: boo
  • Created on: 24-01-13 08:50
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  • Public Relations
    • Macro- environment
      • political
      • economic
      • social
      • technological
      • legistlative
      • environment
    • Linear Model 1949
      • noise
      • encoding/decoding
    • 2 step communicationmodel 1955
      • Lazerfield and Katz
      • peoples views are influenced by outsiders
    • Grunig and Hunt 1984
      • all publics are stakeholders!
    • publics
      • government
      • overseas
      • commercial
      • finance
      • internal public

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