Public Relations theory map
- Created by: boo
- Created on: 24-01-13 08:50
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- Public Relations
- Macro- environment
- political
- economic
- social
- technological
- legistlative
- environment
- Linear Model 1949
- noise
- encoding/decoding
- 2 step communicationmodel 1955
- Lazerfield and Katz
- peoples views are influenced by outsiders
- Grunig and Hunt 1984
- all publics are stakeholders!
- publics
- government
- overseas
- commercial
- finance
- internal public
- Macro- environment
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