Business: Section 2 (Promotion and Place)

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  • Promotion and Place
    • Where can small business advertise?
      • Local Radio - Cheaper than TV.
      • Local Newspaper
      • Magazines - Target specialist market over a wide area.
      • Posters and Billboards - Visual impact and stay for long time.
      • Leaflets , Business Cards , Junk Mail - Cheap and target certain groups
    • Why would they advertise in particular places?
      • Target audience.
      • Size and Location of market.
      • Size of Budget
    • Place
      • Needs to be sold in a place thats convenient for potential customers.
      • Tradition route - Sell via retailers. Need to be suitable , easily available to target market.
      • Becoming more common straight to consumers
      • Internet sites allow small budget firms to reach large numbers. Called E-commerce.
    • Advertising is any message about itself or products.

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