PED

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  • 2.2.1
    • PED
      • % change of QD / % change in price
      • Inelastic demand (between 0-1)
      • Elastic demand (more than 1)
    • Factors influencing PED
      • Necessities
      • Availability of substitutes
      • Addictiveness / habitual
      • Proportion of income spent on item
      • Peak / Off-peak demand
    • PED & Total Revenue
      • Inelastic demand & increase in price = Increase in TR
      • Inelastic demand & decrease in price = Decrease in TR
      • Elastic demand & increase in price = Decrease in TR
      • Elastic demand & decrease in price = Increase in TR

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