The marketing mix

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  • Methods of promotion
    • Advertising
      • size can be adjusted to fit budget
      • May not be targeted well
    • Website
      • Provides basic information
      • Needs regular maintenance
    • Word of mouth
      • Free and trustworthy
    • Banners and Pop ups
      • Targets people interested in  something specific
      • May be ingnoreed
    • Direct mail
      • Hand delivery is quite cheap
      • Often seen as junk mail
    • Personal selling
      • Can be individualised to customer
      • May be seen as annoying
    • Free publicity
      • Completely free
      • you cant control the content
  • Free and trustworthy
  • Impossible to control
    • Word of mouth


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