The marketing mix
- Created by: Max Moyles
- Created on: 13-12-12 09:52
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- Methods of promotion
- Advertising
- size can be adjusted to fit budget
- May not be targeted well
- Website
- Provides basic information
- Needs regular maintenance
- Word of mouth
- Free and trustworthy
- Banners and Pop ups
- Targets people interested in something specific
- May be ingnoreed
- Direct mail
- Hand delivery is quite cheap
- Often seen as junk mail
- Personal selling
- Can be individualised to customer
- May be seen as annoying
- Free publicity
- Completely free
- you cant control the content
- Advertising
- Free and trustworthy
- Impossible to control
- Word of mouth
- Word of mouth
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