Media influences

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  • Media influence on addictive behaviour - Changing addictive behaviour
    • Evaluation
      • Kramer et al - intervention group also received regular visits from researchers
      • US study didn't work because messages not novel, and may contain message that drug taking is commonplace, encourage marijuana use
    • AO1
      • Television support for problem drinking - Bennett et al found change in alcohol-related knowledge but not in attitudes or behaviour
      • TV self-help series - more in intervention group achieved low-risk drinking than in control group
      • Anit-drug campaigns - US study included resistance skills and raising self-efficacy


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