Marketing Mix - 4P's

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  • Created by: Hafsa
  • Created on: 07-01-14 09:21
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  • Price
    • Cost Plus Pricing: The cost of yoru product is more than the costs of making the prdocut. E.g. A sandwhich cost £2 to make, would add 50% of that as your final price which will be £3
      • Advantages: ensures you will always make profit from every product you have sold.
      • Disadvantages: If the price is too high then no one might be able toafford it.

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