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  • marketing
    • 4 ps
      • price
      • place
      • promotion
      • product
    • market can be
      • type of product
      • a meeting place
      • potential customers
    • Untitled
    • segmented
      • different groups of people
        • social class
        • age
        • location
        • gender
        • culture or religion
    • swot analysis
      • opportunities
      • weaknessed
      • threats
      • strengths
    • data
      • quantitive
        • measure or a number
      • qualitive
        • feelings and opinions
    • market research
      • sales
        • product trial
        • repeat purchase
      • build customer loyalty
        • price matching
        • loyalty cards
        • product development
    • the product
      • be market driven
      • develop brand image
      • differentiate product
      • know product life cycle
        • growth
        • launch
        • maturity
        • development
        • decline
    • product portfolio
      • range of products
    • boston matrix
      • question mark/ problem child
        • small market share but high growth
      • stars
        • high market share and high growth
      • cash cows
        • high market share and low growth
      • dogs
        • low market share and low growth
    • demand and supply
      • demand rises as price falls
      • supply rises as price rises
      • equlibrium
        • producers and consumers agree

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