business
- Created by: Phoebe Crowe
- Created on: 04-06-15 20:48
View mindmap
- marketing
- 4 ps
- price
- place
- promotion
- product
- market can be
- type of product
- a meeting place
- potential customers
- Untitled
- segmented
- different groups of people
- social class
- age
- location
- gender
- culture or religion
- different groups of people
- swot analysis
- opportunities
- weaknessed
- threats
- strengths
- data
- quantitive
- measure or a number
- qualitive
- feelings and opinions
- quantitive
- market research
- sales
- product trial
- repeat purchase
- build customer loyalty
- price matching
- loyalty cards
- product development
- sales
- the product
- be market driven
- develop brand image
- differentiate product
- know product life cycle
- growth
- launch
- maturity
- development
- decline
- product portfolio
- range of products
- boston matrix
- question mark/ problem child
- small market share but high growth
- stars
- high market share and high growth
- cash cows
- high market share and low growth
- dogs
- low market share and low growth
- question mark/ problem child
- demand and supply
- demand rises as price falls
- supply rises as price rises
- equlibrium
- producers and consumers agree
- 4 ps
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